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Basically, it has become increasingly impossible for anyone that isn't an expert in the field and doesn't have the equipment available to tell 'Deepfakes' from the real thing. Makes democracy increasingly impossible because you can easily make propaganda that is all but impossible to differentiate from reality.
There are positive uses for deepfake technology like making digital voices for people who lost theirs or updating film footage instead of reshooting it if actors trip over their lines. However, the potential for malicious use is of grave concern, especially as the technology gets more refined. There has been tremendous progress in the quality of deepfakes since only a few years ago when the first products of the technology circulated. Since that time, many of the scariest examples of artificial intelligence (AI)-enabled deepfakes have technology leaders, governments, and media talking about the perils it could create for communities.
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Deepfake technology is improving faster than many believed it would. In fact, researchers have created a new software tool that allows users to edit the transcript of a video to alter the words—add, change, or delete—coming out of someone's mouth. This technology isn't available to consumers—yet—but examples of what has been done illustrate the ease with which the tool can be used to alter videos.
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However, we can't merely rely on software to do the job for us. As deepfake technology is here and getting better every day, it would be prudent for us all to remember to critically assess the authenticity of videos we consume to understand their real intent. This means not just relying on the quality of the video as an indicator of authenticity but also assessing the social context in which it was discovered—who shared it (people and institutions) and what they said about it.
Basically, it has become increasingly impossible for anyone that isn't an expert in the field and doesn't have the equipment available to tell 'Deepfakes' from the real thing. Makes democracy increasingly impossible because you can easily make propaganda that is all but impossible to differentiate from reality.